Three news items grabbed my attention yesterday, the government is to increase its advertising spending to £300 million and Esther McVey tells us that poor Scots welcomed cuts in their benefits even whilst she refused to appear before the Scottish Parliament’s Welfare Reform Committee to give evidence on the impact of welfare reforms.

Talking cross-eyed badger spit might not have gone down too well with the Scottish Parliament. McVey is big on talking nonsense that is entirely fact free.

Francis Maude, the minister for the Cabinet Office, said, “Communicators across government, including many in Scotland, will be working hard to ensure the public are given the information they need to make an informed choice,”

Advertising does not exist to promote informed choice, its purpose is to promote ideas and products without the irksome necessity of any burden of proof. No advertiser in their right mind would waste valuable and expensive media time with facts or reason. That is simply not its job or purpose.

McVey telling us that Scots welcome a reduction of income is not only patronising it’s an insult to the intelligence of everyone with a functioning mind, which is highly questionable in McVey and her partners in crime, Iain Duncan Smith and Lord David Freud. As the Minister for Employment and misinformation, McVey’s role in government is to champion the persecution of the poor even to promoting the removal of the means of survival from their intended victims.

Denigration and hatred of the poor is the new porn industry in the UK. The cause of the destruction of the economy by the banks has been laid firmly on the heads of the poor, the sick and disabled. The story has been relentless that the poor are haemorrhaging the system and are therefore duty bound to work harder for less to restore the economy. It is tempting to say that you couldn’t make it up, except that that is exactly what they have done.

That kind of mind bending and mind numbing nonsense is exactly what Douglas Adams called cross-eyed badger spit. He won’t be turning in his grave, were he still alive he’d be laughing himself silly at the monstrosity of nonsense that is certainly going to need £300 million to maintain in its utter absurdity.

https://www.dailyrecord.co.uk/news/politics/tory-minister-esther-mcvey-defends-3537601#.U3NShMH6g1g.facebook

https://www.theguardian.com/media/2014/may/14/governemnet-ad-spend-deficit-scottish-referendum-afghanistan

https://www.scottish.parliament.uk/newsandmediacentre/74293.aspx

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