Bournemouth’s tourism trade is set to receive a boost from a major autumn marketing push targeted at visitors living in London, the Home Counties and South East England.
An advertising campaign throughout late September, October and November on 60 London Underground stations will promote autumn breaks to Bournemouth with eye catching photos to grab commuters attention, aimed at attracting people who have never been to the town.
Alun Williams, manager of the locally based Bournemouth Coastal Business Improvement District (BID) said “Visitors tell us that Bournemouth is a great place to visit in the autumn. We arehoping that our campaign will grab the attention of Londoners who have not been here before, and inspire them to come and visit. Bournemouth is a short travelling distance away and visitors can come and be as relaxed or as energetic as they want to be”.
The ads were created by Tandi Creative Media, which was chosen by the BID to create its autumn campaign.
One ad bears the slogan, “Go for a spin on the coast” above pictures of a casino and a family cycling along the prom.
Another, headlined, “Make a scene by the sea”, combines the Bournemouth Arts by the Sea Festival with a shot of people taking selfies in the town’s tethered balloon.
The BID’s chairman, Des Simmons said, “It’s about attracting those who know about Bournemouth but haven’t necessarily chosen to visit us yet.”
Des continued, “It’s about letting people know that we are well and truly open through autumn and there’s so much going on here. The autumn weather is not necessarily glorious sunbathing weather. However, there’s enough sunshine and daylight to enjoy numerous outdoor activities like cycling and walking along the coastline as well as activities like entertainment, with theatres that are open through the winter and have a packed programme of events.”
Kate Shaw