In recent years, there’s been a marked reduction in anti-migrant front pages in the Daily Mail, Express and other newspapers.
But now the Daily Mail has shifted towards a new target. They are repeatedly running inflammatory “clickbait” stories about trans people, and the problem is escalating.
It didn’t have to be this way. In 2018, the Daily Mail changed its editor, and word went out that the newspaper was “detoxifying” amid advertiser concerns.
The Daily Mail even reached out to Stop Funding Hate, and began a dialogue about its coverage with groups representing affected communities.
For a while, there seemed to be a significant shift in tone.
Yet recently the Mail has changed its editor again, and now it seems that the newspaper is “retoxifying” with its coverage of trans people.
So Stop Funding Hate is renewing its call for brands to pull their advertising from the Daily Mail.
From this week, we will also be providing more regular updates about the Daily Mail’s advertisers, to support members of the Stop Funding Hate community who want to take action.
In 2018, multiple advertisers dropped the Daily Mail following their homophobic article vilifying British Olympic hero Tom Daley.
With the Mail now targeting Britain’s trans sports stars, it’s again time for brands to take action.
This week’s Daily Mail advertisers include Aldi, Lidl, Waitrose, British Airways and Sainsburys.
If you’re a customer of one of these companies, you can take action by contacting them on Twitter or Facebook, urging them to pull their advertising from the Daily Mail.
Richard Wilson
Director
Stop Funding Hate
PS – As with other forms of discrimination, transphobic media narratives can sometimes be framed in quite “coded” ways. If you’d like to find out more, there’s a useful guide here to some of the more common tropes.
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