Nestle is discontinuing the beloved Caramac and Animal Bar, each with a history spanning more than six decades.
Caramac, a golden-hued confectionery, made its debut on UK store shelves in 1959 under the original creator, Mackintosh’s. Just four years later, in 1963, the Animal Bar emerged as a milk chocolate treat featuring two different animal shapes molded onto its surface. However, Nestle reports a consistent decline in the sales of both products in recent years since acquiring the brand in 1998. Consequently, Nestle has made the decision to phase out these long-standing favorites.
Nestle expressed regret in a statement, particularly apologizing to Caramac enthusiasts: “We are very sorry to disappoint fans of Caramac. There has been a steady decline in its sales over the past few years, and unfortunately, we had to make the difficult decision to discontinue it. We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands as well as develop exciting new innovations to delight consumers’ tastebuds.”
In an update to their decision, Nestle stated that that the Animal Bar is also being discontinued due to its poor performance and a consistent sales decline in recent years.
Caramac bars, named for a fusion of “caramel” and “Mackintosh’s,” are crafted from condensed milk, butter, assorted flavorings, and sugar. Surprisingly, despite often sharing shelf space with chocolate bars, they do not contain any cocoa. Nestle once paired Caramac with its popular Kit Kat snack in 2005, resulting in a limited edition Caramac Kit Kat bar. The collaboration was so successful that it was reintroduced by popular demand in 2007. In 2015, Nestle further expanded the Caramac range by launching Caramac buttons.
There is what is described as a ‘less nice’ alternative.
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