This August, Fairtrade will be at the lakeside woodlands of St Giles House, Dorset, as it joins the We Out Here festival (20th–23rd August), the four-day celebration of jazz, soul, house and electronica curated by Gilles Peterson, as part of its Do It Fair campaign.
Do It Fair is focused on building a world that’s fair to people and the planet. Through highlighting the most pressing issues faced by the farmers and workers behind the products we love, such as human rights, climate justice and fair pay, Fairtrade will be spotlighting what ‘fair’ really signifies.
Away from the main stages, festivalgoers can take part in Fair Futures, a hands-on mural workshop from duo Adeche Atelier that turns fairness, dignity and human rights in global supply chains into a shared visual petition, painted by the public. In the children’s area, Fairtrade will be partnering with Everyday Racism to bring Pablo the Banana’s journey from farm to supermarket to life through an interactive mural, complete with a mini Fairtrade shopping trolley and banana decorations for younger visitors to get stuck into.
Festival attendees can also pick up a piece of wearable art: limited-edition t-shirts designed by independent artists as part of Fairtrade’s summer climate campaign.
Laura Godsmark, Brand and Insights Lead at Fairtrade Foundation, said:
“We Out Here is a festival built on community, so it felt like exactly the right place to bring Do It Fair to life. It’s great to partner with Everyday Racism as well as Adeche Atelier to spotlight our Do It Fair campaign. Having a presence at We Out Here enables us to engage with festival goers and encourage them to support us in our fight to ensure the farmers and workers behind our favourite products have their rights respected, are paid fairly, and are supported in responding to climate issues.
“We’ll be asking them to sign our petition calling for Human Rights and Environmental Due Diligence legislation, because the farmers and workers growing the everyday products we love deserve fairness built into the system, not left to chance.”
Fairtrade will bring their unfairground games, host friendship bracelet-making workshops, and invite people to sign their petition urging the UK Government to introduce Human Rights and Environmental Due Diligence legislation (HREDD).
The introduction of this HREDD legislation would require businesses to address human rights and environmental harm in their supply chains, invest in climate resilience, and ensure the costs of change are not pushed onto farmers and workers. Fairtrade’s petition on the issue has now reached over 100,000 signatures, adding pressure on ministers to bring forward responsible business laws.
Across the 2026 festival season, Fairtrade is working with Climate Live – a youth-led climate and music campaign group – alongside Fairtrade brands and retailers to reach new audiences with the call for fair pay, human rights and climate justice in global supply chains.
