Just when you think British politics has exhausted its capacity for absurdity, along comes a timeline moment so deranged it feels AI-generated.
An account called “Restore Britain” posted on X, claiming that Reform had begun branding them “neo-Nazi”, adding, “It’s scared.” So far, so online. But then in barrels Elon Musk, platform owner, rocket mogul and self-styled free speech absolutist, with this gem: “THEY are the ones who want race extinction, which means THEY are the Nazis!”
Yes. That happened. In 2026. On the website he owns.
If you had “World’s richest man enters British fringe party slapfight and starts flinging Nazi analogies at Reform UK” on your political bingo card, congratulations; you win absolutely nothing except alas.
Let’s pause on the substance, if that’s the right word. “Race extinction” is a phrase pulled straight from the fever swamps of online ethno-nationalist discourse. It’s the sort of language typically used to frame demographic change as an apocalyptic threat. It is not the vocabulary of sober policy debate. It is culture war cosplay dialled up to eleven.
What makes this episode particularly surreal is the cast of characters. Reform UK has spent years flirting with grievance politics, anti-immigration rhetoric and “Britain is broken” declinism. Now it finds itself accused by a man with 100+ million followers of being the real Nazis in a semantic judo move that would make an internet edgelord blush.
Meanwhile, “Restore Britain” appears eager to wear establishment outrage as a badge of honour. The logic seems to be: if someone calls you “extreme,” double down and let the algorithm sort it out.
The real story here is that Trump supporting Musk, who has previously tweeted that the Nazis were left-wing, now throws out the phrase at Reform UK. Having argued that a regime that killed hundreds of thousands of left-wing intellectuals, socialists and Communists in its concentration camps could be left-wing is in itself incredulous, but then to propose that Reform UK are Nazis suggests, if we apply a syllogism, that Musk is also stating that Reform UK are left-wing. He comes across as politically illiterate and deranged.
That this exchange is amplified by one of the most powerful tech figures on the planet only heightens the farce. The owner of the digital town square is not moderating the fight; he’s in the ring, swinging.
British politics may be broken. But 2026 wasn’t supposed to look like this: billionaires lobbing Third Reich analogies at minor parties while the rest of us scroll, aghast, wondering whether satire has finally given up.
And then there is Jeremy Clarkson:
