If you are running a Dorset based company you will probably come under the category of being an SME (Small to Medium enterprise) or even a micro business (Sole trader/Home worker). Most of your trade could come from the community around you and the chances are that you do not have the resources to employ a staff member to provide SEO (search engine optimisation) for your website. You may hear these initials “SEO” used in the business world and consider, what does that mean and does it impact on my business?
Many local business owners would like to build their presence in the local area and promote their reputation as being the ‘person to go to’ for their particular service or product. Having a website is now seen as the bare minimum, it provides a place for people to find your contact details, opening hours and latest news but it is about as useful as a chocolate teapot if people cannot find it. When a potential client is searching on the internet through a search engine they will likely use set phrases and words to try and find the right business to meet their needs. For example, if I am looking for an electrician in Dorset I am likely to search using these words. Search Engine Optimisation –or SEO- is the promotion of your website to attract the search engines to highlight your information above others when a client is searching for the service you offer! Promoting your website in the search results can prove vital if you have stiff competition, a hard to remember name or are a new venture.
There could be a range of keywords/phrases that would help you further your sales. If you were an electrician then you might like to be found at the top of the search for the following words –
· Electrician Dorset
· Emergency electrician Dorset
· Electric help Dorset
· Electrical Dorset
· Electrical company Dorset
· Electrician Poole
· Electrician Bournemouth
· Electrician Shaftesbury
· Electrical contractor Dorset
· Approved electrician Dorset
And there are many more than might apply. When choosing a company to help improve your position in search engine listings, a trusted organic SEO company in Dorset is ideal. They will be able to help you draw up the list of keywords and phrases that would enable you to increase your visibility in the local area.
SEO needs to be coupled with great research, strategy and implementation across your on and off page content. They say that content is king in the modern SEO world – but the content needs to be engaging, applicable to your audience and well written. Spreading your content across your social channels, local groups and within your collateral on and off line will ensure that wherever your prospects look there will be a range of places that they can find you.
Miranda Aldridge
Poole based Hook Solutions provide organic SEO in Dorset.
01747 830965
https://www.hooksolutions.co.uk
