According to Full Fact a viral image circulating on Twitter depicts a bag of Tesco carrots bearing a label falsely claiming they were grown in Chernobyl. However, a closer examination of the image, originally shared on Twitter in 2020, reveals evidence of digital manipulation. The label bearing the word “Chernobyl” appears to have been added later, as it does not conform to the packaging’s curvature and was digitally drawn over to obscure the true growing location.
This manipulated image has also made its way to Facebook, where it continues to circulate. Tesco has officially refuted the authenticity of this image, confirming to Full Fact that it does not source any of its produce from the Chernobyl region.
The reference to Chernobyl, infamous for the 1986 nuclear power station disaster, seems to have originated as a joke. The individual who initially shared the image on Twitter in 2020 clarified in a subsequent tweet that it was meant as an in-joke, stating, “Just to be clear, I fear this has now gone a bit too far from the agricultural community, who appreciate the in-joke. I can confirm that Tesco’s are not selling badly photoshopped radioactive carrots.”
In another instance related to food labeling, a bag of carrots bearing the Red Tractor logo (which signifies that a food product is entirely produced in Britain) erroneously indicated that the carrots were grown in Spain. Upon investigation, it was found that this discrepancy was limited to a small batch of UK-grown carrots that incorrectly stated their country of origin as Spain. A spokesperson for Red Tractor confirmed this to the Express.
It’s worth noting that this is not the first time we have fact-checked misleading images that were manipulated or edited post-capture. Examples include a false claim that Kraft mayonnaise was rebranded as “Gayo” for Pride month, a fabricated image of Mike Tyson wearing a ‘plan-demic’ t-shirt, and a misleading sign at a vaccination center that did not genuinely encourage parents to donate their children’s organs.
You can take a look at the meme creator to ensure your purpose of creating good and entertaining memes. Create your own meme To keep up with fake memes and videos, you can read our blogs about how to spot misleading images here and misleading videos here.
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