Residents in Dorset who have concerns about cancer can now access expert advice and support while they shop, thanks to a new collaboration between Tesco and Cancer Research UK. For the first time, customers at selected Tesco stores are being encouraged to consult with in-store pharmacists if they notice any unusual changes in their bodies, such as persistent symptoms or something that doesn’t feel quite right.
The campaign is being piloted at the Poole Extra store and the Superstores in Poole Branksome and Dorchester, aiming to raise awareness of potential cancer symptoms. It seeks to overcome barriers that often prevent people from consulting healthcare professionals, such as difficulty in securing GP appointments, concerns about burdening the NHS, and reluctance to appear as if they are overreacting. The initiative aims to boost confidence in speaking to doctors and other healthcare providers.
Tesco pharmacists, who have undergone specialised training with Cancer Research UK, are now equipped to provide tailored advice to customers during their weekly shop. This training allows them to engage in informed discussions about potential cancer symptoms and the importance of early diagnosis, offering a convenient and accessible health service.
Paul Pilkington, Head of Pharmacy at Tesco, highlighted the significance of the campaign, saying: “Many of us delay seeking advice about a health concern because we’re too busy, find it challenging to get a GP appointment, or don’t want to be seen as making a fuss. Being able to speak to a pharmacist about a worrying symptom could lead to a quicker cancer diagnosis and a better outcome.”
Research conducted by Cancer Research UK revealed that nearly half of those experiencing potential cancer symptoms did not contact their GP within six months. By providing a discreet and accessible setting for health consultations, the campaign hopes to encourage more people to seek medical advice at the earliest possible stage.
Michelle Mitchell, Chief Executive of Cancer Research UK, stressed the importance of early diagnosis, saying: “The sooner people are diagnosed, the better their chances of survival. This collaboration with Tesco aims to make it easier for people to get help if they notice something unusual. Tesco pharmacists are here to offer expert health information and support in a comfortable and convenient setting. We’re excited about the potential of this initiative to speed up diagnosis and save lives.”
Statistics from Cancer Research UK show that nearly one in two people will develop cancer at some point in their lives. However, if diagnosed early, treatment is often more successful, significantly improving survival rates. For example, around nine in ten people with bowel cancer survive for at least five years when diagnosed at the earliest stage, compared to just one in ten for those diagnosed at a more advanced stage.
The campaign will run until 29th September and will feature various resources and prompts to encourage customers to think about their symptoms and speak to an in-store pharmacist for further support. Customers at the participating Tesco stores can have a private, confidential chat in a consultation room or book an appointment online via Tesco’s pharmacy website.
This initiative is part of Tesco’s broader commitment to improving public health, in collaboration with its three charity partners: the British Heart Foundation, Cancer Research UK, and Diabetes UK. The campaign addresses three major health conditions affecting the UK population: heart disease, cancer, and type 2 diabetes, underscoring Tesco’s dedication to helping people lead healthier lives.
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