CHOOSE WEYMOUTH FOR THE PERFECT SHORT BREAK THIS SEASON
WE EAT WE SAIL WE WALK WE WATCH WE DIVE WE STAY
One of the main business objectives of the Weymouth BID is to attract more visitors to Weymouth out of season. This week the first regional marketing campaign will take place in Southampton and Bristol targeting short break visitors to Weymouth during the Autumn and Winter months.
The campaign will feature a series of press features and advertisements, editorial, radio campaign with Heart FM, outdoor marketing featuring billboards and posters and an on line competition to win a two night break for two people in Weymouth staying at the B+B guest house on the Esplanade, dining at the Dining Room and choosing one of the three leisure activities available to the Winners. The lucky winners can choose either a photography course provided by local photographer Lara Jane Thorpe, a cookery course at the Dining Room provided by Taher Jibet or a cycling tour provided by Jurassic Cycle Trails.
A competition will run from 22 September where one lucky winner could WIN a 2 night stay for two in Weymouth including a candle lit dinner for 2 plus one of the following activities, Local Photography lesson and tour, a Cycling experience around the local area or a Cookery Course at the Award Winning Dining Room Restaurant with acclaimed chef Taher Jibet https://www.thediningroomweymouth.co.uk/category/news/. Please visit www.WeAreWeymouth.co.uk to enter.
Taher Jibet, Owner & Head Chef at the Dining Room said “ We are pleased to offer a Cookery Class and a meal for two because we think it is really important to get involved with what Weymouth BID are doing to help promote our lovely town. The events that have been put on so far have been great and by our involvement we have really benefitted. The new branding and marketing plan is very exciting and anything we can do to assist, is our pleasure.”
Emma Carter of B+B Weymouth said “B+B Weymouth lives and breathes Weymouth. We are proud of our town –We are a 4 star property overlooking the sea. Our cool, contemporary interior creates the perfect backdrop for enjoying Weymouth. Our team are well trained individuals whose philosophy is excellent service. So the chance to celebrate Weymouth and to support ‘The Perfect Getaway’ is an absolute pleasure. We are delighted to be involved.
Roy Griffiths of Signpost Cycling said “ Signpost Cycling is especially keen to promote cycling breaks based in Weymouth and the ‘Perfect Getaway’ campaign is a brilliant match to our own ambitions of promoting out of season breaks taking advantage of the recently improved safe and flat cycle ways all across the borough which are ideal for families.”
Lara Jane Thorpe, Photographer said “I’m supporting the BID’s marketing campaign because
I believe in Weymouth. A great place to live, to work and to visit. I feel that campaigns like this will really show people what Weymouth has to offer. “
The Campaign will promote some of the planned Weymouth events :
FEAST WEYMOUTH A dining celebration with over 30 independent restaurants offering menus from £5 – £25 between 1 October and 15 November.
WEYMOUTH MOTORCROSS 11 -12 October The noisy brilliant annual event
HALLOWEEN FREAKY STREETS – A fun Half Term event running from 25 October until Freaky Friday on 31 October for all ages
CHRISTMAS FESTIVAL including the Victorian Shownight on 5th and 6th December when the town will come alive with Victorian festive cheer, Christmas shopping, an ice rink and a spectacular Lantern parade. How Christmas used to be
Nigel Reed Weymouth BID Manager said “This is the first major marketing campaign the BID is funding, the aim, to target the short stay market promoting Weymouth as a great destination with a wide choice of activities. Using Poster Sites at Railway Stations, Radio Campaigns, Press adverts and online social media marketing. The opportunity to win a weekend in Weymouth “the perfect getaway” is within all the advertising tracking, through unique references to those entering via the weareweymouth.co.uk website.
The BID is also promoting the area to Coach Operators and Group Travel Organiser at the Group Travel Trade Show at Birmingham NEC on the 25th September taking a team from WPBC, Bluebird Coaches, Pavilion, Hotel Operators and Merlin Sea Life to show what is on offer.”
For more information on all events, places to eat, drink and stay visit www.WeAreWeymouth.co.uk
For further information on the Weymouth BID please contact Weymouth BID on 01305 779410 or by email at [email protected] / visit www.weymouthbid.co.uk @weymouthbid
