We know that many big advertisers have already dropped GB News, following a huge effort by #StopFundingHate supporters.
But a new report from Campaign gives a fascinating insight into the wider impact of our work – with some revealing quotes from advertising industry insiders.
The article suggests that big brands will continue to shun GB News amid concerns that it is “heading down the Fox News road”.
“Almost all of our advertisers have chosen not to be on the channel”, one agency figure is reported as saying.
Another tells the magazine that “no advertiser has ever asked us how to be on GB News… in fact, we have conversations with advertisers about how they can avoid it”.
Together we’re helping to show that advertisers are increasingly reluctant to align with inflammatory “Fox News style” media.
One huge claim that has been made is that GB News is being used as a vehicle to pave the way for full NHS privatisation by playing one sided coverage that blinds the public to reality:
While others claim it has become a station for the promotion of illegality and defending the indefensible:
Every GB News broadcast should have a public warning that the content would be better off in a litter basket.
Douglas James
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