As part of a new collaboration, Asda has joined forces with Quaker to provide complimentary breakfast porridge and a hot beverage for its cafe customers. This initiative, running from February 7 to March 20 between 8 a.m. and 12 p.m., will be accessible at all 205 of the grocer’s cafes. Customers can choose between tea, coffee, or hot chocolate to accompany their bowl of porridge.

Kris Comerford, Asda’s Chief Commercial Officer, highlighted the company’s commitment to supporting customers during challenging times, particularly in the face of increasing living costs and colder weather. This collaboration builds upon the success of their partnership with Quaker in 2023.

Among the ongoing initiatives in Asda cafes is “Kids Eat for £1,” which has provided over 3.1 million meals since its launch in June 2022. The £1 Winter Warmers scheme for individuals over 60, offering a soup, a roll, and a hot drink, is available until the end of February. Additionally, the “community cuppa” initiative provides community groups with a free and warm meeting space, accompanied by complimentary hot drinks.

Divesh Parmar, PepsiCo Quaker UK General Manager, emphasised the critical role of such collaborations in addressing food insecurity, especially during winter. Parmar also mentioned wider support measures, including temperature-dynamic coupons and the “Share the Warmth” on-pack promotion. With donations of up to 3 million warm breakfasts, Quaker aims to support charity partners FareShare and Magic Breakfast in their efforts.

If you like our content, join us in helping to bring reality and decency back by SUBSCRIBING to our Youtube channel: AND SUPPORTING US where you can: Award Winning Independent Citizen Media Needs Your Help. PLEASE SUPPORT US FOR JUST £2 A MONTH

To report this post you need to login first.
Previous articleWatch the full interview between Tucker Carlson and Vladimir Putin
Next articleMen get away following disturbed burglary in North Dorset
Dorset Eye
Dorset Eye is an independent not for profit news website built to empower all people to have a voice. To be sustainable Dorset Eye needs your support. Please help us to deliver independent citizen news... by clicking the link below and contributing. Your support means everything for the future of Dorset Eye. Thank you.