Pro-Labour stories were most shared on social media in last week with alternative news website topping chart

Press Gazette reports:

‘The most shared news story about the UK general election on social media over the past week is an article by an alternative news website reporting on a “viral” pro-Labour Facebook post, new data shows.

The story is headlined: “This Facebook comment about Jeremy Corbyn is going viral,” and has been shared a total of 57,300 times across five social media platforms (Facebook, Twitter, Linkedin, Pinterest and Google+).

On Facebook alone the story has been shared 54,500 times – and 2,700 times on Twitter.

It is published by The London Economic, which describes itself as a “non-profit newspaper run by volunteers and contributors” founded in 2012.

It repeats a Facebook comment by Chris Renwick which pours scorn on the portrayal of Jeremy Corbyn by “the media arm of the establishment”.

It says: “We’ve waited forever for an honest politician to come along but instead of getting behind him we bow to the establishment like good little workers. They whistle and we do a little dance for them. We run around like hypnotised robots repeating headlines we’ve read, all nodding and agreeing.”

The story topped Buzzsumo data revealing the most shared online articles relating to the “general election” over the past seven days, which have been analysed by Press Gazette for their political leaning.

Last month Press Gazette used Buzzsumo data under the same search terms covering a month since the snap general election was called.

That found the most shared news stories about the general election on social media were overwhelmingly anti-Tory with the Independent claiming the highest number of shares of any title.

This new analysis comes less than a week before polling day on 8 June.

Of the top 20 most shared articles over the past week, a considerably larger number were pro-Labour/anti-Tory in sentiment than were pro-Tory. The majority were neutral.

In total, Press Gazette’s assessment of the political leanings of the top 20 stories broke down as follows:

  • Nine neutral
  • Eight pro-Labour/anti-Tory
  • Two pro-Tory
  • One pro-Green

Stories about polling results were deemed neutral, though within the top 20 they all reported on Labour gains. The top three most shared stories were all deemed pro-Labour/anti-Tory.

The second most shared was a story by the Daily Mirror headlined: “Why should I not vote Conservative? 29 nasty policies you shouldn’t forget in the 2017 general election,” with a total of 38,300 shares.

The third most shared was also by the Daily Mirror and headlined:“Tory Michael Fallon slates ‘Jeremy Corbyn quote’ live on air – then realises they were Boris Johnson’s words,” and was shared 31,200 times.

The Mirror was the most featured title in the top 20, appearing five times. The Independent featured four times.

More than half of the stories in the top 20 were published by newspapers associated with the left, including the Daily Mirror, Guardian and Independent.

The most shared article on Twitter, with 20,800 shares, was the BBC’s “General election latest” which is a daily live blog.

None of the twenty most shared stories were fake news (defined as bogus stories manufactured for financial or political gain).

Top 20 most shared articles under “general election” search covering seven days to 2 June (data by Buzzsumo):

HeadlinePublicationFacebook sharesTwitter sharesTotal sharesPolitical analysis
1This Facebook comment about Jeremy Corbyn is going viralthelondoneconomic.com54,5002,70057,300pro-Labour/anti-Tory
2Why should I not vote Conservative? 29 nasty policies you shouldn’t forget in the 2017 general electionmirror.co.uk38,3003238,300pro-Labour/anti-Tory
3Tory Michael Fallon slates ‘Jeremy Corbyn quote’ live on airmirror.co.uk28,7002,50031,200pro-Labour/anti-Tory
4Amber Rudd to represent Tories in BBC general election debatetheguardian.com22,2006,00028,200neutral
5General election latestbbc.co.uk5,10020,80025,900neutral
6General election: Labour close gap on Tories to six points, new poll showindependent.co.uk24,90053425,500neutral
7UK General Election polls: Jeremy Corbyn in shock surge as Labour leader now more popular than Theresa May in Londonstandard.co.uk21,4002,10023,500neutral
8Theresa May backs plan to sell off ‘underused’ NHS assets to property developersindependent.co.uk12,6006,60019,200pro-Labour/anti-Tory
9The signs are there – is Jeremy Corbyn going to win the general election?nme.com18,90017619,100pro-Labour/anti-Tory
10General election poll: Jeremy Corbyn surges ahead of Theresa May in Londonindependent.co.uk16,4002,20018,600neutral
11Poll firm predicts shock losses for Theresa May’s Tories at general electionthetimes.co.uk15,40050915,900neutral
12Theresa May losing the general election would be good for the pound, says JP Morganindependent.co.uk12,5002,90015,400pro-Labour/anti-Tory
13Europe will ‘postpone crunch Brexit talks’ if Jeremy Corbyn wins keys to Downing Street in general electionmirror.co.uk8,8008129,600neutral
14Russell Brand endorses Jeremy Corbyn as he backs Labour in General Electionstandard.co.uk8,200808,300pro-Labour/anti-Tory
15Fake news! Tories have said all these things in the general election campaignmirror.co.uk6,1001,9008,000pro-Labour/anti-Tory
16In praise of Caroline Lucas: a shining light this electioninews.co.uk7,2002027,400pro-Green
17General Election 2017 Latest Polls Confirm Jeremy Corbyn Closing Gap On Theresa Mayhuffingtonpost.co.uk6,9002327,200neutral
18Theresa May’s ‘strong’ handling of the terror crisis has put her back on track for a strong lead in General Election, poll revealsthesun.co.uk6,9001977,100pro-Tory
19General Election: Farage urges BBC to sack chiefs for ‘biased’ debateexpress.co.uk6,0007026,700Pro-Tory
20Shock poll claims Tories could LOSE seats and fail to win a majority in the 2017 general electionmirror.co.uk6,1005876,700neutral