Peeks the party supply company based in Dorset will sell almost three million crackers this Christmas after acquiring a rival business.
Details of the acquisition have not been revealed, but it means that the company is now one of the market leaders.
Last year Peeks, based in Christchurch, sold just over 700,000 crackers but now its festive trade is going to go with a bang.
The long-established family company sells to all the major pubcos, as well as hotel groups, clubs, restaurants and individuals.
Its mail order business remains buoyant and it also trades through its website and itshuge party store in Christchurch.
Managing director Nick Peek – the third generation of the family to be at the helm, said: “The new deal almost trebles out cracker trade.
“Already we have several container loads ready for the Christmas orders that are coming in thick and fast.
“A simple cracker at a table can really set a mood when sitting down for a meal and pub and hotel groups realise this.
“We have crackers for all occasions and budgets and we love the idea of being responsible for three million little explosions over the festive season.”
The company, founded by Charles Peek in 1946, supplies all party products for events at low prices.
