Buffalo Bills’ head coach, Sean McDermott, publicly expressed regret for using the September 11 hijackers as an example of teamwork during a 2019 talk with his players. McDermott acknowledged the inappropriateness of his reference and immediately apologised to his team afterward. He reportedly cited the hijackers as a group that effectively orchestrated attacks, asking his players about the obstacles they faced and the tactics they might have used to unite.

This incident left players stunned, with one even described as “horrified” by the comments. McDermott, in a recent press conference, admitted his mistake in using 9/11 as an example and acknowledged the failure to clearly convey the intended message about the significance of communication and unity within the team. He emphasised his regret, especially given the tragic impact of 9/11 and his personal loss of a family friend during the event.

While McDermott addressed this particular incident, he refrained from commenting on other alleged issues raised in a series of blog posts by journalist Tyler Dunne, who detailed supposed problems within the Buffalo Bills organisation. These posts included accounts from anonymous players and sources, suggesting discomfort and perplexity among team members regarding McDermott’s communication style, citing instances like his discussion of a failed rescue near Niagara Falls in December 2021.

McDermott, who has received acclaim for revitalising the team’s performance, faced increased scrutiny following claims of underachievement by the Bills. Despite this, he focused his public statements on expressing remorse for his inappropriate reference and reiterated the importance of effective communication and unity among the team.

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