New ‘app’ launched to help marine conservation

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To celebrate Dorset Food Week, Dorset Wildlife Trust (DWT) is delighted to announce the launch of a new app, designed as an offline tool to help members of the public make informed decisions when buying and eating seafood.

The ‘Fish Advisor’ app, available on iTunes, Google Play and Amazon, is part of DWT’s ‘Great Dorset Seafood Campaign’.  Users can get more information about a variety of Dorset-caught species and their fishing methods, summarising each species with a traffic light scoring system.  For example, the app approves rod and line caught mackerel and gill or fixed net sole, but in the case of shark and ray species, DWT suggests avoiding them completely.

DWT’s Marine Conservation Officer, Emma Rance said, “On a global scale marine species face an uncertain future.  They are threatened by overfishing and unselective, damaging fishing methods.  However, on a local scale, there is something we can all do to help, and using DWT’s new Fish Advisor app will mean the general public can find out more about the seafood they consume.  We are encouraging everyone to choose species that are caught locally, using more sensitive capture methods such as rod and line, or pots.  By making the right decisions in a fishmongers, café or restaurant, we can improve the health of Dorset’s seas.  The power is with the people!”

There are over 40 species of fish caught in Dorset alone, largely supporting a fleet of small boats using traditional methods.  For more information about the Great Dorset Seafood Campaign, visit www.greatseafood.org.uk.

The app is available to download on a variety of devices:

Fish Adviser is also available online at www.greatdorsetseafood.org.uk/fishadviser.  

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