The news outlet that Britons are most likely to consider untrustworthy is The Sun, with 59% of Britons saying so (including 36% who believe it to be “very untrustworthy”). The Sun also has the lowest net trust score, at -53. The Sun is read mostly by Conservative voters.
Those outlets that Conservative voters are most likely to trust when compared to Labour voters are GB News and the Daily Mail, with the two outlets scoring 46 net points higher among Tories than Labour.
GB News scores +7 among Conservatives and -39 among Labour voters, while the Daily Mail tends to be distrusted by both groups, but to a greater extent among Labour voters (-62) than Conservatives (-16).
Other outlets that Tories trust more than Labour voters by a rate of 20 net points or more include The Telegraph and The Express.
Following the publication of the IPSO Annual Report the leading corporate legacy media for complaints is Mail Online, which hosts both original content and stories from the Daily Mail and Mail on Sunday and published 515 articles in 2022 that were the subject of an IPSO complaint.
The Mail is also by far and away the most complained about in terms of content.
The publication with the most editor's breaches is also the Mail.
And at the end of 2022, IPSO received over 25,000 complaints about a comment piece about the Duchess of Sussex, the highest number in their history about a single story. The piece was published by The Sun and written by Jeremy Clarkson.
The Annual Report details how IPSO responded to the complaints and the ruling made in this case by the Complaints Committee: the article contained prejudicial and pejorative language about the sex of the Duchess.
Overall, what we see in the UK and across the globe is the impact the media has on public imaginations. The idea of free will is highly contentious because people respond to multiple outside stimuli and their opinions and behaviours are determined by these stimuli. Facts, sadly, play an unsubstantial role and thus the whole idea of rational behaviour within a context of authenticity is virtually impossible, especially when it comes to the holistic nature of politics both domestically and globally.
The corporate media, in particular, as the likes of Antonio Gramsci and Noam Chomsky have explained, is about imposing agendas that have little to do with reality. They are about controlling consciousness and rendering the population docile to the will of the established order. While many disagree with this assertion, they have yet to prove otherwise.
Jason Cridland
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